True + Luscious

Discover richly pigmented, non-toxic makeup that performs just as well as leading pro makeup brands. Infused with powerful botanicals and pure, skin-loving ingredients. This women-led indie brand is passionate about creating easy-to-use, functional products you’ll want to use every single day. Lipsticks that hydrate and treat lips, setting sprays with nourishing skincare elements to lock in your makeup artistry, and more - all without losing sight of the ultimate goal: confidence, glamour, fun!