True + Luscious / New Arrivals
True + Luscious: Behind The Brand
Discover richly pigmented, non-toxic makeup that performs just as well as leading pro makeup brands. Infused with powerful botanicals and pure, skin-loving ingredients. This women-led indie brand is passionate about creating easy to use, functional products you’ll want to use every single day. Lipsticks that hydrate and treat lips, setting sprays with nourishing skin care elements to lock in your makeup artistry, and more - all without losing sight of the ultimate goal: confidence, glamour, fun!
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