Makeup Meets Wellness
In A Burst Of Brilliant Color

Clean Beauty Free of 1,800+ Toxic Ingredients

Meet The Clean Beauty Collection That Performs As Well As Pro Brands

Formulated to be non-toxic, safe and glamorous.

Formulated WITHOUT 1,800+ toxins found in other makeup products

100% Vegan, Cruelty-Free and Gluten Free with certified ingredients

Tested on humans (NEVER on animals) for quality & performance

Infused with powerful botanicals that nourish your skin with every use

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Made With Skin-Loving Ingredients, Always

100% vegan from day one, True + Luscious is committed to using clean, green ingredients. Their formulas infuse botanicals, flower extracts and organic fruit-powered blends for a truly luscious ingredient list.

The brand's key formulators are super-talented women who love makeup as much as you do, applying cutting edge science and testing protocols while maintaining fabulous color payoff and performance.



Stacey F.  -  24 MAY 2020

"The products last all day and do not irritate my skin at all. Plus, they're packaging reminds me of products you'd find at a high-end beauty counter. Very impressed!"

Melissa T.  - 27 MAY 2020

"This is truly an incredible brand. I'm always weary of clean beauty brands because they rarely last all day, but True + Luscious works & I'm very pleased with the results."

Bailey G.  - 15 MAY 2020

"Great formulas. Great packaging.
True + Luscious has made switching to clean beauty products the easiest decision I've ever made. Very happy with the color payoff!"