Clean Beauty Free of 1,800+ Toxic Ingredients
Meet The Clean Beauty Collection That Performs As Well As Pro Brands
Formulated to be non-toxic, safe and glamorous.
Formulated WITHOUT 1,800+ toxins found in other makeup products
100% Vegan, Cruelty-Free and Gluten Free with certified ingredients
Tested on humans (NEVER on animals) for quality & performance
Infused with powerful botanicals that nourish your skin with every use
Made With Skin-Loving Ingredients, Always
100% vegan from day one, True + Luscious is committed to using clean, green ingredients. Their formulas infuse botanicals, flower extracts and organic fruit-powered blends for a truly luscious ingredient list.
The brand's key formulators are super-talented women who love makeup as much as you do, applying cutting edge science and testing protocols while maintaining fabulous color payoff and performance.
Stacey F. - 24 MAY 2020
"The products last all day and do not irritate my skin at all. Plus, they're packaging reminds me of products you'd find at a high-end beauty counter. Very impressed!"
Melissa T. - 27 MAY 2020
"This is truly an incredible brand. I'm always weary of clean beauty brands because they rarely last all day, but True + Luscious works & I'm very pleased with the results."
Bailey G. - 15 MAY 2020
"Great formulas. Great packaging.
True + Luscious has made switching to clean beauty products the easiest decision I've ever made. Very happy with the color payoff!"