As my title says, it was love at first swipe with this brush. It's soft, fluffy, applies powder products perfectly on the apples of the cheeks. I've even used it to set under eyes and it worked really well. I immediately bought a second, and I'm tempted to buy a third. Love this brush! And you can feel the quality. One of my brushes sheds no bristles at all (and as a makeup artist, it's received a lot of use and gone through a lot of cleaning), and my other brush only sheds the occasional brush hair. Can't wait to try more Morphe brushes!