Judith August created the first concealer in a pencil form in the USA in 1986. This multi-purpose concealer was designed to cover up bruising, redness, and discolorations through her work with cosmetic surgeons in the Beverly Hills area. It also covered age spots, under-eye darkness, and other conditions that demanded a long-lasting formula. She called it “The Everything Pencil™” because it simply covered up everything! For over 30 years, they have focused on creating effective, multi-purpose makeup, specializing in individuals, not the masses, realizing that her products are unique to one’s specific needs.