Koh Gen Do / Foundations
Koh Gen Do: Behind The Brand
Born in Tokyo and raised on movie sets around the world, Koh Gen Do combines the planet’s most precious botanicals with Japanese skincare technology to nourish and protect your complexion’s natural ability to regenerate and thrive.
In 1986, celebrated Japanese actress Ai Saotome became concerned about her stressed skin. Depleted from hours spent in heavy makeup each day, Ai’s skin lacked the fresh glow she craved. Inspired by her need and the deeply rooted skincare traditions of her country, Ai began work on a line of pure and healthy skincare designed to deliver radiant skin on and off screen. Over thirty years later, Koh Gen Do remains a favorite among professional makeup artists and can be found regularly on the sets of blockbuster movies.