SACHAJUAN was created by the Swedish hairstyling team Sacha Mitic and Juan Rosenlind. They opened their salon in 1997 and created a line of products after seeing the need for a minimalistic approach to hair. Their goal was simple - to provide elevated yet simple products that left hair shinier, more voluminous, and full of movement without superfluous ingredients. Their luxe line of hair care and styling products has gained a cult following thanks to the inclusion of their proprietary blend of ingredients called Ocean Silk Technology. This natural formula is infused marine algae extracts and heals and moisturizes the hair both at the surface and within each strand.