Joe Blasco Presents

We are proud and honored to say we partnered with legendary makeup artist and beauty industry veteran Joe Blasco to create a series of video lectures to teach you some of his favorite makeup tips and tricks to elevate your artistry.

From explaining how to create a natural contour to changing the tone and contrast of that shadow and more, you'll learn the concept behind contouring, highlighting, and so much more.

Check back often, as we will be adding more videos!

View Lectures on YouTube

Click each topic below to watch the video on our YouTube Channel

Base Color Relationships

Shading, highlighting, & foundation mixing secrets for a much more natural look from the expert himself Joe Blasco.


Creating Lips that Last

Secret tips to creating a long-wearing perfect pout from the Makeup Master Joe Blasco.


Brush Size & Usage

Learn about the different types of brushes and how to pick the perfect size for each task.

Chiaroscuro 101 - Makeup & Light Application

Learn how to create the illusion of contouring and changing the shape of your face using makeup and light.

Preliminary Shading

Learn what you should do to the areas of the face where you know you want to shade to achieve a more natural look.

How to Use No Color Powder

Learn about skin types and how to apply No Color Powder to avoid gray cast.

Shading Accent

Learn how to give your shadows some pop bringing them to life to make them look more natural with a few simple adjustments.

Adding Warmth to Shadows

No two complexions are identical! Learn how to warm up the shadow you created so you can customize the look for every client.

Adding Contrast to Shadows

Learn how to add contrast by highlighting above and below the shadows .

Highlighting with Iridescence and Oils

Learn how to create additional contrast and highlights throughout areas of the face with combinations of iridescence and oils.

Red Nose Neutralizer

Have a red nose after wearing your mask? You're not alone. Learn how to color correct with Joe Blasco!

Discover More

Ready to learn more about Joe Blasco Cosmetics? Explore his best selling makeup now!

Explore Joe Blasco Cosmetics

Are you ready to learn more about Joe Blasco's products? Click here to read more about the brand and to discover his professional makeup products.  





About Joe Blasco

Joe Blasco’s incredible makeup artistry career has spanned more than 50 years and has helped to shape the modern-day makeup industry. His product innovation and desire to provide makeup artists around the world with a best-in-class education has kept him at the forefront of the industry since 1968, when he opened his first makeup school in Westwood, California.

The pioneer of professional makeup artistry schools, Blasco soon had locations throughout the country, including his second school which was originally located in the Sunset Gower Film Studios, the former location of Columbia Motion Picture Studios. His knowledge and willingness to share it made him an industry success, and artists from across the country continued to seek out his teaching. In 1991, Joe Blasco opened another school near Universal Studios in Orlando, Florida. It was here that he created the makeup for the first two years of Universal Studios’ “Halloween Horror Nights,” showcasing his talent for special makeup effects.

Prior to Blasco’s schools, the professional makeup artist industry was rampant with nepotism and gender bias. Whereas today makeup artistry is available to all who want to pursue it, the professional industry in the ‘40s and ‘50s was dominated by men and those who had a personal relationship with someone in the industry. Blasco’s schools were the first to introduce qualified female makeup artists into the television and film industry, some of whom have gone on to win Academy Awards and Emmy Awards for their work. His schools are known for their inclusivity, proudly welcoming artists of all races, nationalities, sexual orientations, and gender identities.

Blasco himself has worked as a makeup artist in the film and television industry since 1964. Having apprenticed with some of the world’s most well-known and renowned makeup artists, he continues to refine the classic methods he was taught in order to gift them to the modern generation of makeup artists. Today, his career continues through his complete line of professional makeup products as well as through his social media platforms, where he continues to teach and build relationships with many aspiring makeup artists.