WOW is what I have to say about this product. I'm very fair, with neutral to yellow undertones. I usually pick the second from the lightest foundation shade. ANY kind of cream or liquid bronzer - with the exception of Clinique's gel version - is too warm on my skin. But this product? Perfection due to its brown/purple undertones (which sounds bizarre but truly works).
So far I've used it on my face as a daily bronzer. I use a duo-fiber stippling brush, NOT a sponge. The sponge soaked up too much product. This way I can use the tiniest bit in the bottle lid, then use light circular motions with the brush on my face to get a truly natural bronze.
I mean, it really looks like I'm naturally tan!
Be careful - a little bit goes a long way. I can't see myself ever running out of the smallest size bottle, but as the weather warms up, I may become addicted to using this all over. 10/10