In 2000 the Pantone Color Institute developed their first “Color of the Year,” and every year since designers and artists have eagerly anticipated the announcement of the coming year’s color.
We couldn’t be more excited about the 2018 Color of the Year, which is PANTONE 18-3838 Ultra Violet. “A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future” according to Pantone.
“The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today” said Laurie Pressman, Vice President of the Pantone Color Institute.
Expect to see the color everywhere – home décor, marketing graphics, fashion, and yes MAKEUP! Pantone best describes how the shade works for beauty. "The complex and deep nature of the color is well-suited for beauty looks created by combinations, blends, and ombres. A singular matte purple on the lips or nails makes a bold statement of non-conformity, while softly blended metallics and shimmers in Ultra Violet transform the eyes into windows to the cosmos."
Camera Ready Cosmetics has cultivated a collection inspired by the mystical shade Ultra Violet.