Our secret is out...

After months of color swatching and testing, we’re excited to announce the official launch of Viseart’s exclusive Camera Ready Cosmetics 12-Color Pro ArtistPalette!

Introducing 12 perfectly saturated shades, inspired by the hardworking nature of pro makeup artists worldwide. Each highly-micronized pigment is created with Viseart’s signature butter formulation and designed for smooth, even application.

This exclusive palette features classic hues with cool undertones, and a range of complementary matte and shimmer shades in soft pinks, rich purples, and everyday neutrals. Colors were personally hand-selected by industry veteran and CRC founder Mary Erickson.

Learn more about our limited edition Viseart exclusive and the brilliant, creative purpose behind its design.

Behind The Design, Created by Pro MUA Mary Erickson

What makes this palette stand out from others on the market?

Mary: The quality of this palette is unparalleled and perfect for a makeup artist. The colors are personally chosen for an artist’s kit, by an artist. The CRC x Viseart palette is designed for every single shade to be useful, no matter the look you’re creating. No colors go to waste in this palette!

Explain your vision behind the color combinations you chose for this palette.

Mary: I was looking for colors that would normally be used in my kit for commercial and bridal work - colors that work on the everyday woman and models. I didn’t include any wasted space on a color that would get ignored or used seldomly.

What makes Viseart’s eyeshadow formula a popular choice for pro makeup artists?

Mary: The formula is smooth and spreadable, like butter. You won’t see any fallout like many shadows on the market. The high pigment gives you a great color pay off – a little goes a long way!

More About Mary: Beauty Visionary & Founder of Camera Ready Cosmetics

Life as a Southern California makeup artist during the 1990s was no walk in the park. Artists struggled to find the makeup products they needed. Most pro makeup stores at the time had poor websites, bad customer service, and a lack of respect for customers.

Mary Erickson was enjoying a thriving career in the fashion and commercial beauty space – a dream that was 20+ years in the making. Her success included a roster of jobs with every major television network, numerous national magazine spreads, and transformations of the Hollywood elite.

Yet, the need for a better makeup shopping experience was always in the back of her mind. So Mary did what any super-woman would do – rolled up her sleeves and got to work building Camera Ready Cosmetics.

“I never set out to have a big supply store or popular website,” Mary said. “My goal at the time was to carry a few popular pro products for artists outside of Los Angeles and New York City.”
What started as a small side hustle in Mary’s tiny living room, has quickly grown into a shopping experience loved by hundreds-of-thousands of customers from around the world. Camera Ready Cosmetics exists today as the world’s largest online professional makeup store.

“My #1 piece of advice for anyone working towards a career in beauty: always be willing to learn, and stay open to change,” Mary said. “You must adapt quickly to ever-changing circumstances in a fast-paced industry.”

Shop the exclusive CRC X Viseart Eyeshadow Palette online and in-store at Camera Ready Cosmetics. Discounts apply for pro artist members.

About Camera Ready Cosmetics

Camera Ready Cosmetics was founded in 2003 by Makeup Artist Mary Erickson. She dreamed of having a pro makeup showroom where artists could play with professional products without the typical makeup store attitude.

Today, our team of beauty industry veterans work together to curate the best quality products on the market. We partner with brands who respect the industry and formulate products for true working artists. You won’t find CRC in high-end malls, and we don't wear matching brush belts.

If you want to play with products for a few hours and buy nothing, that's okay ... come in and play! Our store is your playground.

Mallory Hatten
Beauty Editor / Camera Ready Cosmetics

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