Odds are, if you've ever searched online for a product review or for swatches of a makeup product, you've visited Temptalia.com and have read through her very detailed reviews. As far as beauty bloggers go, she has set the standard thanks to her comparisons to existing products, dupe recommendations, grading system, and the consistency in swatch and application photos. We had the chance to catch up with Christine and asked a few questions about her journey through the beauty industry.
A Beautiful Beginning
About the Blog
Information and images courtesy of Temptalia
Temptalia is a global reference and resource for beauty enthusiasts featuring in-depth reviews, photos, swatches, tutorials, and beauty tips, along with popular features, such as Dupe List, Foundation Matrix, and Swatch Gallery. The company was founded in October of 2006 by Christine Mielke, who is also the editor-in-chief.
At the end of 2019, Temptalia has reached over 87 million unique people since it began. Each month, Temptalia reaches 1 million unique visitors who visit 2.7 million times and view 7 million pages.
Christine Mielke (Founder, Editor-in-Chief) lives in Arizona with her husband and resident technical expert, Shaun, and fur-kid, Winston (who even has his own Instagram account!). She is a 2011 graduate of Santa Clara University’s JD/MBA program, after having graduated in 2007 from University of California, Irvine with B.A. in Economics and B.A. in Political Science.
In 2021, she unveiled a collaboration with Sydney Grace, a makeup brand known for high-quality makeup with professional performance and pigmentation at a great price. The palettes they designed together encompass what both Christine and Laura, from Sydney Grace, are determined to do - to continue to increase awareness and makeup options that are inclusive for all.
Her Mission Statement says it all: Every person deserves to feel beautiful and confident from the inside out and free to express themselves through the art and beauty of makeup.
About Camera Ready Cosmetics
Camera Ready Cosmetics was founded in 2003 by Makeup Artist Mary Erickson. She dreamed of having a pro makeup showroom where artists could play with professional products without the typical makeup store attitude.
Today, our team of beauty industry veterans work together to curate the best quality products on the market. We partner with brands who respect the industry and formulate products for true working artists. You won’t find CRC in high-end malls, and we don't wear matching brush belts.
If you want to play with products for a few hours and buy nothing, that's okay ... come in and play! Our store is your playground.