The Most Googled Halloween Makeup & How To Create It
With Halloween around the corner, the question on everyone’s mind is which costumes and characters will reign most popular. Our team turned to Google Trends for a quick preview of the most-searched makeup tutorials in these early weeks leading up to October 31st. The results may surprise you! A cult classic icon. An artsy comic book character. An infamous Disney villain. Three very different, but very recognizable, faces. Keep reading to see which trending Halloween costumes made our list, and follow the step-by-step guides (suggested makeup products included) to create these iconic faces.
It’s been 30 years since the 1988 release of Tim Burton’s cult-classic Beetlejuice. (Crazy, right?!) Fans are feeling nostalgic. “Beetlejuice makeup tutorial” ranked as Google’s third most-searched phrase for Halloween 2018.
To accompany your makeup look, we recommend purchasing a Beetlejuice wig.
To create the look:
Step 1: Apply Ben Nye Clown White Makeup all over the face, neck and forehead. Leave the area around your eyes uncovered.
Step 2: Apply Mehron Celebré Pro HD Cream Foundation in “Black” to the chin and upper lip using a Graftobian Stipple Sponge to create the appearance of stubble.
Step 3: Fill in the eye socket with Kryolan Aquacolor #276. Then apply Kryolan Aquacolor #416 to the eyelids and underneath the lower lash line.
Step 4: Blend out the outer edges of the purple makeup around the eyes using the Bdellium Tools Face Blending Brush #940.
Step 5: Create a dark, arched eyebrow using Graftobian HD Brow Powder in “Charcoal Smoke”.
Step 6: Tear small bits off a Ben Nye Foam Sponge to create texture. Use the torn sponge to apply light and dark green blotches on the corner of your mouth, temples, sideburns, and anywhere else you want to create patchiness. We prefer Graftobian ProPaints in “Mint Green” and “Mantis Green”.
Step 7: Use the Bdellium Tools Maestro Series Eyeliner Brush #710 and Sugarpill’s Pressed Eyeshadow in “The Inventor” to fill-in and define your forehead creases. Use that same eyeshadow
Step 8: Apply the same Sugarpill eyeshadow to the eyelids and lower lash line to create a bit more grunge.
Step 9: Apply PPI Mouth FX in “Down Brown” to your teeth for a rotted look.
And that’s it! Short, sweet and simple.
Shop the products you’ll need:- Ben Nye Clown White Makeup
- Mehron Celebré Pro HD Cream Foundation in “Black”
- Graftobian Stipple Sponge
- Kryolan Aquacolor #276
- Kryolan Aquacolor #416
- Bdellium Tools Face Blending Brush #940
- Graftobian HD Brow Powder in “Charcoal Smoke”
- Ben Nye Foam Sponges
- Graftobian ProPaint in “Mint Green”
- Graftobian ProPaint in “Mantis Green”
- Bdellium Tools Maestro Series Eyeliner Brush #710
- Sugarpill Pressed Eyeshadow in “The Inventor”
- PPI Mouth FX in “Down Brown”
Follow this video tutorial for a visual step-by-step guide, if needed.
Pop Art Character
T he second most-searched phrase for Halloween 2018 was “pop art makeup”. There are kits you can buy that include the basic products you’ll need to create this colorful look. But for those who prefer a more DIY, creative approach, we’ll walk you through a few easy steps to be pop-art ready on October 31 st.
If you’re just looking for an all-in-one kit, Kryolan’s Pop Art Gal comes with the basic products you’ll need. You can purchase the kit here.
For a DIY pop art look, follow these steps:
Step 1: Apply a heavy layer of blush to the cheeks. We love La Femme Blush Rouge in “Flamingo Pink”.
Step 2: Apply the Mehron Color Cup in “Yellow” to the eyelid, brow bone and inner corners of the eye.
Step 3: Create an exaggerated wing-tip look using Ben Nye’s Crème Color in “Black”, then brighten the eyes by applying La Femme Eye Shadow in “White” to the brow bones.
Step 4: Apply Ben Nye Liquid Eye Liner in “White” to the lower lash line, then create a fake lower lash line below your natural lash line using Inglot Liquid Eyeliner in #25. Use the Sigma Chrome Brush #E05 to create the illusion of lashes extending from the fake lash line you just created.
Step 5: Create an exaggerated, defined eyebrow using a L.A. Girl Brow Pomade in “Soft Black”. Then apply NYX Worth the Hype Mascara. We recommend applying several layers to create a more dramatic look.
Step 6: Line your lips with Make Up For Ever Artist Color Pencil #100, and fill in the lips with 1920 Besame Red Lipstick.
Step 7: Use Ben Nye Crème Color in “White” and the Bdellium Tools Golden Triangle Brush #937GT to apply small dots all over the face.
Step 8: Use Inglot Liquid Eyeliner in #25 to draw defining lines on the cheekbones and nose.
Voila! You’ll look like you’ve stepped from the pages of a comic book.
Shop the products you’ll need:- La Femme Blush Rouge in “Flamingo Pink”
- Mehron Color Cups in “Yellow (CCC-Y)”
- Ben Nye Crème Color in “Black”
- La Femme Eye Shadow in “White”
- Ben Nye Liquid Eye Liner in “White”
- Inglot Liquid Eyeliner in #25
- Sigma Chrome Brush #E05
- L.A. Girl Brow Pomade in “Soft Black”
- NYX Worth the Hype Mascara
- Make Up For Ever Artist Color Pencil #100
- 1920 Besame Red Lipstick
- Ben Nye Crème Color in “White”
- Bdellium Tools Golden Triangle #937GT
Here is a great video tutorial for visual guidance.
Disney’s most memorable villain, Maleficent - most recently portrayed by Angelina Jolie in the 2014 feature film of the same name - is making her comeback. In a few simple steps, you can easily transform yourself into Google’s No. 1 most-searched makeup tutorial for Halloween 2018.
Here’s how to create this eerie, porcelain-skinned character:
Step 1: Apply Kevyn Aucoin’s Celestial Skin Liquid Lighting to the entire face using a Cozzette Rounded Foundation Brush #P340.
Step 2: Apply Kevyn Aucoin’s Etherealist Skin Illuminating Foundation with the same brush as before, using a stippling motion to create an ethereal look.
Step 3: Use a Ben Nye Eyebrow Pencil to create a high-arching, rounded brow shape. Extend the length past your natural brow for a more dramatic finish. Fill in with the same eyebrow pencil and coat with NYX Eyebrow Gel.
Step 4: It’s all about the eyes! Cover the eyelid in La Femme Eye Shadow in “Frostee Beige” using the Sigma Chrome Brush #E35. Next, layer the Ben Nye Shimmer Crayon in “Gold Shimmer” across the lids. Finish with La Femme Eye Shadow in “Dark Brown” in the outer corners. Smudge the taupe and chocolate brown shadows across the lower lash line using a Ben Nye Fine Detail Brush #FDB-85. This adds depth and definition to your final look.
Step 5: Apply a thin layer of Inglot Liquid Eyeliner in #25 across the top lash line and to the center of the lower lash line. Slightly wing out the liner on each end.
Step 6: Apply NYX Worth the Hype Mascara to the top and bottom lashes, before applying falsies to the upper lash line. We prefer Ardell Mega Flare Individuals (Knot-Free, Long Black).
Step 7: Carve out your jawline and add shading to your hairline using the Smashbox Contour Kit for an exaggerated chiseled bone structure.
Step 8: Illuminate your face by applying SUVA Beauty Liquid Chrome Drops in “Imperial” to the outer corners of the eyes, tops of the cheek bones, middle of the chin, cupid’s bow, and bridge of the nose.
Step 9: Line your lips with Ben Nye Lip Colour Pencil in “Cherry Pop” just slightly outside of your natural lip line to create a widened pout appearance. Fill in the lines with a vibrant red, matte liquid lipstick, like Ben Nye’s Cherryberry. Top with Mehron Glosstone PRO in “Clear” for sheen.
Step 10: Finish your look with green contact lenses. We recommend these Nemesis Contacts from Demon SFX.
Shop the products you’ll need:- Kevyn Aucoin – The Celestial Skin Liquid Lighting
- Cozzette Rounded Foundation Brush #P340
- Kevyn Aucoin – The Etherealist Skin Illuminating Foundation
- Ben Nye Eyebrow Pencil
- NYX Eyebrow Gel
- La Femme Eye Shadow in “Frostee Beige”
- Sigma Chrome Brush #E35
- Ben Nye Shimmer Crayon in “Gold Shimmer”
- La Femme Eye Shadow in “Dark Brown”
- Ben Nye Fine Detail Brush #FDB-85
- Inglot Liquid Eyeliner in #25
- NYX Worth the Hype Mascara
- Ardell Mega Flare Individuals (Knot-Free, Long Black)
- Smashbox Contour Kit
- SUVA Beauty Liquid Chrome Illuminating Drops in “Imperial”
- Ben Nye Lip Colour Pencil in “Cherry Pop”
- Ben Nye Lipstick in “Cherryberry”
For a visual guide, we recommend this great video tutorial.
Show Off Your Halloween Style
Purchase everything you need from one place! CRC’s customer service team is standing by to help you find the products and tools needed to transform into your favorite characters. If we don’t have what you’re looking for, we have a fabulous alternative – just ask!
Don’t forget to tag us in your creative Halloween looks on Instagram using the hashtag #CRChalloween. For more articles like this one, visit our blog .
About Camera Ready Cosmetics
Camera Ready Cosmetics was founded in 2003 by pro makeup artist Mary Erickson. An industry veteran for more than 30 years, Mary knows quality and value and understands what an artist needs. Mary is the buyer for Camera Ready Cosmetics and chooses only what she would use on set.
If you don’t find the product you’re looking for on our site, that’s because we have something better. Just ask us!