I'm a Beauty Blender addict, so when a new one comes out, I buy it. This one is handy, because of the color: it's such a nice, neutral grey that it helps me decide if my makeup is cool- or warm-toned. Plus, I think I like the size a bit better for my purposes than the normal-sized Beauty Blender, because it works for my blush, of course, but it also functions as a blender for my under eye concealer as well as my foundation. The price was a bit lower than the regular BB and I use it in lieu of my regular BB fairly often. I highly recommend this one, especially if you thought the micro.mini BBs were a bit too small; these work great for concealer – and everything else! Added bonus? They don't stain as easily!