Simply put, professional-grade makeup is makeup that is formulated specifically for professional makeup artists to achieve a certain finish or look. That can range from the makeup used for special effects in movies, on set of a photo shoot, for brides, and beyond. Oftentimes, but not always, these professional-grade products have higher pigmentation, unique finishes, or impressive wear times, so it's no surprise when a professional product goes viral on TikTok, Instagram, or YouTube! That doesn't mean that it's better than traditional makeup! It's just created with a different purpose and goal in mind.

Another perk of professional-grade makeup is that it's often formulated so that it can be mixed with other products or textures to create all new shades, textures, and finishes. That's where Danessa Myricks Beauty comes in! Before she was creating beautiful innovative products that you'll see makeup lovers and makeup artists around the world using today, she was (and still is) in the heart of the Makeup Artist Industry both applying makeup to models and photographing them! However, after lugging around a huge kit and realizing she wanted more multipurpose products that allowed her to create the looks she was trying to achieve, she made it her mission to create those products!

That’s one of the many reasons her products are beloved by artists and makeup lovers alike. She created products that she wished she could have at her fingertips to create any look imaginable. Her goal is to create products that work on any and every model she works with. It should perform in ever scenario, for every skin tone, skin type, and age! That's where the Balm Contour, Yummy Skin Collection (including Allure Best of Beauty Award-winning Blurring Balm Powder, Infinite Chrome Flakes, ColorFix, Twin Flames, and the Lightwork Palettes came from- to give Danessa the finishes, the creative shades, and the dimension she wanted for all of her models!