We think it's pretty safe to say that the sheer volume of viral beauty products and makeup hacks has grown exponentially since TikTok gained more momentum during the last few years. In 2022, we counted at least 14 products that we proudly offer trending across Instagram and TikTok, and we'll break them all down (and why we love them!) in this blog.

Learn more about the Viral Makeup Products we offer:

Viral Makeup Products: Ben Nye Pretty Pink Powder, RCMA Cream Foundation, Kryolan Fixing Spray, and Senna Brow Book on TikTok and YouTube

We had to group Ben Nye Pretty Pink Powder, RCMA Cream Foundation, Kryolan Fixing Spray, and Senna Brow Book together because the talented @Paintedbyspencer sang their praises on TikTok, Instagram, and YouTube during various times this year!

He first shared a video about RCMA Cream Foundation in his "Gatekeep Reveal" TikTok in April, and the coverage he achieved was beautiful! If you've wanted to try this product for yourself, we sell samples that are perfect for shade matching, too!

Soon after, he shared a "dupe" video showing how Ben Nye Pretty Pink achieved the same rosy and brightening effect as Huda Beauty Cherry Blossom Powder. He also pointed out Ben Nye Pretty Pink is a fraction of the cost, and we created a blog with PRO Makeup Artist and Educator Terri Tomlinson to explain why it works (and to remind folks Pretty Pink was created decades ago!).

In a YouTube video in December 2022, Spencer shared a video singing the praises of all Ben Nye powders and the variety of shades offered to achieve different looks.

Since then, he also shared more posts showing how to use the Senna Brow Book to contour and create a subtle eye look and talked about the impressive makeup setting power of Kryolan Professional Make-Up Fixing Spray, a PRO favorite setting spray, in his Best of 2022 YouTube Video.

Viral Makeup Products: Alcone Stop the Sweat and Ben Nye Final Seal on TikTok

This summer, Alcone Stop the Sweat and the already viral Ben Nye Final Seal (check out Jackie's Aina video in our other blog about Viral Products!) went viral again on TikTok after one user shared how it kept her makeup on despite the excessive sweating and oil production on her face.

Both of these products have been used by professional makeup artists and performers alike to slow down the oil production process that normally breaks down your makeup and to also seal the products to prevent them from being worn down by external factors like humidity, light friction from rubbing, and even light splashes of water!

Viral Makeup Product: Peter Thomas Roth Instant FirmX Eye on TikTok

If you saw the video of a woman using Peter Thomas Roth Instant FirmX Eye on TikTok, odds are your jaws hit the floor and you instantly ran to Google to see where you could buy this "eyelift in a tube". While the results are incredible, it's important to remember the instant lifting results are temporary. It does include skincare ingredients to provide anti-aging benefits, but don't expect the lifting effect to be permanent.

PRO Tip: Less is more with this product. If you apply too much, it may leave a slight white residue, so we recommend applying a little to your skin first to test how much you need.  

Viral Makeup Products: Danessa Myricks Beauty Yummy Skin Blurring Balm Powder & Lightwork Volume 4 Transcendence Palette

It was a great year for Danessa Myricks Beauty products! From new and limited edition shades of her popular Infinite Chrome Flakes that went viral in 2021 to the introduction of her Yummy Skin complexion line, Danessa Myricks kept delighting us with her new releases.

This year, her two most popular (and undeniably viral) products were the Danessa Myricks Beauty Yummy Skin Blurring Balm Powder (samples available here) and the Danessa Myricks Beauty Lightwork Volume 4 Transcendence Palette! If you haven't watched it yet, we recommend checking out our Instagram Live with Danessa Myricks and @Paintedbyspencer where they demo the Transcendence Palette!

We have no doubt she'll create even more beautiful products in 2023!

Viral Makeup Product: Bdellium 972 Brush on TikTok

Bdellium Tools is a professional brand that creates makeup brushes and tools that live up to makeup artists' standards and needs - in other words, they blend products out with ease, can withstand more frequent washing, and offer unique shapes and sizes to make applying makeup easier and faster. Sounds like a dream, right?  

In May 2022, TikTok user @avonnasunshine shared a video showing how the Bdellium 972 Double Dome Brush magically blended out her foundation in just one swipe. While it may seem like magic, there's a reason why it works so well and why it's worth the hype! The Bdellium team perfected the angle that the bristles needed to be positioned and the two rows of bristles so that you could get twice the blending power with each pass of the brush.

Viral Makeup Product: Scott Barnes Cosmetics Naomi Lip Liner and Avene Cicalfate+ Protective Restorative Cream

When Hailey Bieber shared her perfect brown lip liner combo for fall on TikTok, the demand for the exact liner she used skyrocketed! In her demo, she used Scott Barnes Cosmetics Lip Liner in Naomi, and it sold out in record time.

That's when our team of beauty experts went to work and created an entire list of alternatives to help you get the look! Click the image above to see the entire list of dupes! Speaking of dupes and viral products, the Make Up For Ever Artist Color Pencils in Limitless Brown, Anywhere Caffeine, and Whatever Walnut have also enjoyed social media fame this year, too.


Viral Makeup Product: Avene Cicalfate+ Protective and Restorative Cream on TikTok

Speaking of Hailey Bieber, we're convinced anything she shares on social media is destinated to become an overnight sensation. In 2022, she shared a video using Avene Cicalfate+ Protective and Restorative Cream, and the Google searches swelled to reach new levels.

This richly nourishing cream is a fantastic option for all skin types but especially handy for those with sensitive skin; it is alcohol free, fragrance free, paraben free, soy free, wheat free, hypoallergenic, and non-comedogenic.  

Viral Makeup Product: Melanie Mills Super Lite Long Lasting Setting Spray on Instagram

We love @roseandben's ability to teach makeup techniques in a fun, quick, and easy-to-understand way, and her video showing the makeup setting power of Melanie Mills Super Lite Long Lasting Setting Spray still blows us away.

Viral Makeup Product: Embryolisse Lait Creme Concentre

It's no surprise that most of our viral products are makeup, so it was great to see some of our favorite skincare products get some social media love, too! Embryolisse Lait Creme Concentre has been a must-have for makeup artists for years due to its versatility, gentle yet effective formula, and nourishing ingredients. It's great to prime the skin, to mix with other foundations to sheer out the coverage (especially the RCMA Cream Foundation), and can even be used as a makeup remover.

Those are the most popular products we offer that went viral in 2022, and we know they won't be the last! To stay up-to-date on other products we offer that offer next-level performance, be sure to follow us on TikTok, Instagram, and YouTube for more!

To learn more about our Top Products and to see more Top Lists, visit our "Best of" blog series!

About Camera Ready Cosmetics

Camera Ready Cosmetics was founded in 2003 by Makeup Artist Mary Erickson. She dreamed of having a pro makeup showroom where artists could play with professional products without the typical makeup store attitude.

Today, our team of beauty industry veterans work together to curate the best quality products on the market. We partner with brands who respect the industry and formulate products for true working artists. You won’t find CRC in high-end malls, and we don't wear matching brush belts.

If you want to play with products for a few hours and buy nothing, that's okay ... come in and play! Our store is your playground. 

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