The New Brands You Need to Know

It's been a busy year here at Camera Ready, from introducing a beautiful array of new products and rereleases of cult favorites like Kevyn Aucoin Sensual Skin Enhancer to the addition of 19 brands our Camera Ready family, we've been having so much fun brining you the best the industry has to offer!

If you don't follow us on Social Media or aren't signed up for our emails and texts, you may have missed all of the fun, but don't worry! It's time to kick back, relax, and get your wish list ready because we will be recapping all of the brands we have added this year.

Colorful makeup lovers rejoice! We're thrilled to announce we've added KimChi Chic Beauty to our family, and we're sure you'll find something you love from this ultra fun and unique brand.  KimChi Chic Beauty is dedicated to providing drag queens and makeup lovers alike with products they can use to express their true selves. From everyday staples to out of this world colorful & glittery makeup, this brand has you covered for every occasion.

Kim, the creator and famous Drag Queen, first dressed in drag at the age of 25 and realized drag was the medium where she could mold her love and knowledge of art, painting, fashion, and photography into one vessel. Whether you're a neutral makeup lover or vibe with glittery rainbows, KimChi Chic has something to inspire you!

Gavissi Beauty offers a wide variety of water activated liners including duochrome, pastels, and UV reactive shades. This Latina-owned brand is based in Florida and has inclusivity at the core of their brand.

Their products are designed for those who are fearless when it comes to expressing themselves through the art of makeup. They create high-quality yet affordable makeup in a variety of shades to allow everyone to find the perfect shades for their complexion. If you're looking to try water activated liners for the first time, we definitely recommend grabbing a few of their brushes along with one of their Split Liners that offers multiple shades that you can mix and match!

Launched in 2008, Christina Zilber designed Jouer to provide a fresh, editorial view of makeup to complement an individual's fashion sense and lifestyle. Their goal is to allow you to enhance your natural beauty and to feel like you're treating yourself to a little bit of luxury each time you use their products.

This clean beauty brand has you covered with skincare, complexion, eyeshadows, blushes, bronzer, lip products, and more, so we know you'll enjoy exploring all they have to offer!

We know an important part of artistry is the tools you use, so we were thrilled to add MYKITCO to our assortment this year!

Starting in the spare room of their home in 2015, makeup artist James Molloy and partner Alex took the utmost care to hand-make their original designs from scratch. James then tried and tested each and every bag and brush until they were perfect. With ultimate confidence in the quality, they were offering, MYKITCO quickly became an industry favorite, responsible for some major kit upgrades all over the world. Our best sellers from MYKITCO include their Brush Buddy, accessories including cotton buds and handy sharpener, and their brush sets. If you need a little guidance on how to use their different brushes, be sure to check out the products descriptions for each brush on our site for a few PRO Tips from James himself!

All makeup mirrors are not created equally. From the quality of the glass to the lighting housed within them, the smallest differences can make a big impact on the finished look. That's why we're excited to offer Ilios Lighting!

The Ilios Lighting team consists of Kelly Mondora, Mario Dedivanovic, and Jerry Ghionis, and they teamed up together to create an all-in-one solution to solve the mirror and lighting needs of makeup artists, photographers, and content creators. Their Beauty Ring is an innovative ring light that includes a cell phone stand, three unique lighting shades, and five dimming levels to provide you with the perfect lighting level for every situation.

We know how imporant skincare is to create the perfect makeup look, so we added Avène to our family of brands this summer!

Avène has over 275 years of expertise in caring for sensitive skin and is recommended by dermatologists worldwide. At the heart of every formula, is clinically proven Avène Thermal Spring Water to soothe, soften and calm the skin.

Originating as pure rain mixed with sea-spray rich in mineral salts, Avène Thermal Spring Water makes its 50-year journey through the Cévennes Mountains in Avène, France. During this journey, the water filters through the dolomites, mineral-laden porous rocks, where it comes into contact with an ancient microorganism, named Aquaphilus Dolomiae*, that produces key substances which are in part responsible for making Avène Thermal Spring Water so effective. This remarkable biological property, combined with the well-known mineral properties, is the double signature of Avène Thermal Spring Water. Our best sellers include the Thermal Spring Water, Soothing Eye Contour Cream, and shine-free Cold Cream Nourishing Lip Balm.

Sydney Grace is a family-owned brand focused on creating professional quality makeup at an affordable price. They offer easy-to-blend eyeshadows and cruelty-free products that are made in the USA.

The best selling products include the Cream Shadows, Temptalia Collaboration, and single shadows. The Temptalia Collaboration consists of three palettes that are each available in a Light and a Deep version. The Light versions include lighter matte shades to suit fairer complexions while the Deep versions have richer matte shades designs to perform beautifully on deeper skin tones.

Anna Petrosian created Dose of Colors in May 2013. For over ten years, her experience as a freelance makeup artist equipped her with the knowledge and insight to create, innovate, and cultivate a brand of exceptional quality and excellence.

NuFACE is the leader in at-home beauty devices helping every client look and feel more beautiful, and their devices can be used to elevate your artistry! We were fortunate to go Live on Instagram with their team to demonstrate the various techniques for makeup artists, and you may view the video here.

Carol Cole and her daughters, Tera Peterson and Kim Morales, created NuFACE out of their home in Encinitas, CA. Carol, a licensed aesthetician, began her career in 1985 at the famed Golden Door destination spa in Escondido, CA. While administering treatments, she heard common anti-aging concerns from her clients such as sagging eyelids, loss of contour. and simply “tired of looking tired”. With this knowledge in hand, Carol started specializing in microcurrent facials and traveled weekly to Los Angeles to serve the most discerning clients in Hollywood.  

Using its flagship technology, microcurrent, NuFACE's award-winning products are clinically shown to help tone, firm, and reduce the look of wrinkles. The results are both instant for a quick lift and cumulative with continued use. To learn more about the brand, click here.

Saint Jane is a luxurious brand of skincare and beauty products that incorporate calming botanicals and sustainably sourced ingredients for all skin types and skin tones. Ingredients like Helichrysum, "The Everlasting Flower", sustainably sourced Frankincense, Myrhh, and Kakadu plum have been used for thousands of years to calm, soothe, and heal the most troubling skin issues. Each ingredient is gently extracted to optimize purity and performance and meticulously blended to ensure maximum potency.

Before creating Saint Jane in 2018, founder and owner Casey Georgeson spent her career creating wine and beauty brands for large retailers (Marc Jacobs Beauty, Disney, Elizabeth and James) and The Wine Group (Cupcake Vineyards, Chloe, Love Noir), so she knows what it takes to create a product that is unique, desirable, and stands out among the competition.

Our most popular Saint Jane products includes their Luxury Lip Shine lipgloss, Hydrating Petal Cream, and their award-winning Bright Repair Eye Cream.

Legendary makeup artist Jillian Dempsey is a celebrated sculptor, painter, entrepreneur, and animal activist that is in constant search of innovative approaches and fresh perspectives to beauty. The world’s top photographers, editors, and Hollywood’s elite (Kristen Stewart, Jennifer Lawrence, Kate Winslet, to name a few) constantly seek out the precision of her hand and the uniqueness of her artistry.

Her finger-friendly line of makeup is vegan, cruelty-free, and created using organic ingredients to allow them to be used on the eyes, lips, and face, with ease. While we love everything she creates, our best selling products include the Lid Tint Satin Eye Shadow, Khol Liner, and Cheek Tint. We also recommend checking out her innovative Mini Fan Brush that's perfect for applying cream and powder products.

Recognizing the need for more clean skincare options, we proudly added Indie Lee to our family of brands this past spring.  

In 2008, Indie Lee was diagnosed with a life-threatening brain tumor that doctors felt could be environmentally derived and attributed to something as simple as what she was putting on her skin. This was her awakening. After surviving a successful surgery, she embarked upon a new journey, Indie Lee skincare - a clean beauty line dedicated to educating and empowering others to live their healthiest life.

Indie Lee sources the world’s finest ingredients from nature and marries them with technology available in personal care today. The result is high-performance products created with ethical choices and safety in mind. The brand’s mission to provide healthier skincare options is embodied through its undertaking of rigorous testing protocols to ensure clean, high-performance products. Committed to creating change and building community in the clean lifestyle and wellness categories, Indie Lee & Co is grounded in nature, supported through science, and inspired by life.

In addition to offering the full-size products, we offer kit and travel friendly sizes and discovery sets to experience their best sellers.

High performance products are a must have for pros, so we got a little giddy when we added Illamasqua to our brands this past winter. This pro-focused brand has been pushing boundaries and redefining beauty with 100% cruelty-free and certified by PETA products to suit any makeup style. They're known for highly pigmented products that are long-wearing and innovative. Our best sellers include their complexion products and blushes.

SACHAJUAN was created by the Swedish hairstyling team Sacha Mitic and Juan Rosenlind. They opened their salon in 1997 and created a line of products after seeing the need for a minimalistic approach to hair. Their goal was simple - to provide elevated yet simple products that left hair shinier, more voluminous, and full of movement without superfluous ingredients. Their luxe line of hair care and styling products has gained a cult following thanks to the inclusion of their proprietary blend of ingredients called Ocean Silk Technology. This natural formula is infused marine algae extracts and heals and moisturizes the hair both at the surface and within each strand.

For makeup artists, having a way to organize your kit and keep your products in place is essential! As soon as we saw LippieBook , we knew it would be a pro favorite.

The Baby Book Pro offers 92 Lipsticks Slots, 27 Lip Pencil/Eyeliner Slots and one Sharpener slot, while the Pro 3.0 boasts 32 small slots that fits pencils, 112 large slots that can hold most tube-shaped products, two large pencil sharpener slots, and two medium pouches perfect for storing disposables, bigger items, and palettes! Each LippieBook is made of vegan leather and offers plenty of protection thanks to the hardshell case.

We love a good tool that can help elevate the services you offer as pros or that you can add to your self care routine, so we added Fraicheur Paris this past spring. The brand creates facial ice globes that use cryotherapy to help reduce the appearance of dark circles, to invigorate the skin, and to soothe tired muscles. These trendy tools have become one of our top picks for gifting and for treating ourselves to a relaxing moment at home, and we know you'll understand why when you try them!

As you may have noticed, we've been upping our self care assortment and knew Esker Beauty's Body Plane was a unique tool you'd love! This handheld device doesn't require anything other than freshly cleansed skin and a body oil or lotion to help whisk away dead skin cells and debris. Additionally, the sweeping motions you make when you use this tool help increase blood flow to the surface in your skin leaving it healthy and glowing when used just once a week.  

If you want to make it even more effective, pair it with one of Esker's Body Oils and the Allover Roller for the ultimate self care moment! Each product is created with clean products and materials in mind.